Privacy policy

This policy explains what Ketika collects when you use Ketika, why, and what you can do about it. In short: we collect as little as we can, we never sell your data, and analytics run only if you agree.

What we collect

• Your e-mail address, when you ask for a free lesson by e-mail, join a waiting list, buy a guide or sign in.
• Your purchases and lesson progress, so that your library and "continue where you left off" work.
• Your state in India, only if tax rules need it to calculate GST on your purchase correctly. The checkout asks for it if required.
• Technical data needed to run the site securely: a hashed form of your IP address for rate limiting, your browser type and the time of requests. We do not store raw IP addresses.
• Campaign parameters in the link you arrived from (such as utm_source), stored with a lead or order so we know which campaigns are worth paying for.

What we don't collect

We do not see or store your card details or your UPI PIN; the payment provider handles the payment. We never ask for an OTP, a password, your Aadhaar number or your PAN. We do not ask for your name, phone number or address unless the law requires it for an invoice.

Cookies

• A session cookie keeps you signed in. It is necessary and set only when you sign in.
• A preference in your browser remembers your edition, your cookie choice and your audio position.
• Analytics and advertising cookies are set only after you tap Accept in the cookie banner. You can change your choice at any time with the "Cookie settings" link in the footer.

Who processes your data

We use a small number of providers to run the service: our hosting provider, our e-mail provider, our payment provider (Stripe) and, only with your consent, analytics and advertising measurement providers. Each receives only what it needs for its job. Some of these providers are based outside India, so your data may be processed outside India.

How long we keep it

Leads are kept until you unsubscribe or ask us to delete them. Orders are kept as long as tax and accounting rules require. Sessions expire after 90 days of inactivity.

Your rights

We handle your personal data in line with Indian law, including the Digital Personal Data Protection Act, 2023, as its provisions come into force. You can ask for a summary of the data we hold about you, ask us to correct or delete it, or withdraw your consent for e-mails at any time. Withdrawing consent is as easy as giving it: use the unsubscribe link in any e-mail or write to us.

To use these rights or to raise a grievance about your data, write to support@nftai.pro. We will answer within 30 days. If you are not satisfied with our answer, you can take the matter to the Data Protection Board of India once the Act allows it.