Privacy policy

This policy explains what Ketika collects when you use Ketika, why, and what you can do about it. In short: as little as we can, never sold, and analytics only if you agree.

What we collect

• Your email address, when you ask for a free lesson by email, join a waiting list, buy a guide, or sign in.
• Your purchases and lesson progress, so your library and "continue where you left off" work.
• Technical data we need to run the site securely: a hashed form of your IP address for rate limiting, your browser type, and the time of requests. We don't store raw IP addresses.
• Campaign parameters in the link you came from (such as utm_source), stored with a lead or an order so we know which campaigns are worth paying for.

What we don't collect

We don't see or store your card details; our payment provider, Stripe, handles them. We don't ask for your name, mobile number, or address unless the law requires it for an invoice. We never ask for passwords, OTPs, or ID numbers.

Why we use your data

• To give you what you asked for: the free lesson, your purchase, your sign-in link, and your receipt.
• To keep the site secure and working.
• To send updates about new guides, only if you ticked the box for it. You can unsubscribe anytime.
• To measure which pages and ads help, only if you accept analytics cookies.

We collect only what these purposes need, following the principles of transparency, legitimate purpose, and proportionality of the Data Privacy Act of 2012 (Republic Act 10173).

Cookies

• A session cookie keeps you signed in. It is necessary and is set only when you sign in.
• A preference in your browser remembers your edition, your cookie choice, and your audio position.
• Analytics and advertising cookies are set only after you tap Accept in the cookie banner. You can change your choice anytime with the "Cookie settings" link in the footer.

Who processes your data

We use a small number of providers to run the service: our hosting provider, our email provider, our payment provider and, only with your consent, analytics and advertising measurement providers. Each one gets only what it needs for its job. Some of them may process data outside the Philippines; we use them only for the purposes above.

How long we keep it

Leads are kept until you unsubscribe or ask us to delete them. Orders are kept as long as tax and accounting rules require. Sessions expire after 90 days of inactivity.

Your rights

Under the Data Privacy Act, you have the right to be informed, to get a copy of your data, to have errors corrected, and to have your data blocked, removed, or destroyed. You can also withdraw your consent to emails at any time. Write to support@nftai.pro and we will answer within 30 days.

If you think we handled your data wrongly, tell us first so we can fix it. You may also complain to the National Privacy Commission, the Philippine regulator for personal data.